Get to know our exceptional team members!
Founder
As a trusted, knowledgeable, top-producing real estate leader of EF Homes, Coldwell Banker Realty agent Erick Fernandez delivers innovative, world-class service from Silicon Valley to Santa Cruz and beyond. With nearly 20 years of experience in the industry and a lifelong Santa Cruz County resident, he has extensive insight into the market and connections with community members and local businesses throughout the region.
“My business began in the South Bay,” says Erick. “I know those markets intimately, and I’ve carried that insight to Santa Cruz. That cross-market expertise allows us to attract Silicon Valley buyers – who are essential to our beach and mountain communities – and translate it into better outcomes."
As the founder of EF Homes, he and his team offer a client-first mindset, tailoring conversations to what matters most. From pre-sale advice, contractor referrals and digital-savvy marketing for sellers to highlighting neighborhood lifestyles, discussing home preferences and step-by-step guidance for buyers, Erick and EF Homes team members are reliable advisors and devoted real estate partners.
Local Leaders With a Pulse On the Property Market
Erick and the EF Homes group have a firm grasp on the beach, mountain, urban, rural and luxury neighborhoods and homes. Their presence and involvement go beyond understanding what drives property trends and values. With an office nestled in the heart of Capitola, Erick and EF Homes members are embedded in the community. Using the space as a hub for connection with clients and local members, they often host workshops, including topics like remodeling advice, capital gains tax strategies and first-time home buyer clinics. Outside real estate, Erick and EF Homes partner with local causes like the Society for the Prevention of Cruelty to Animals (SPCA) and the Second Harvest Food Bank. Erick and the EF Homes team believe in fostering connections beyond transactions.
Forward-Thinking, High-Quality Assistance
As Luxury Property Specialists with the Coldwell Banker Global Luxury® program, Erick and EF Homes members have extensive insight into the high-end property market and use a suite of tools to deliver precise, strategic plans.
A Top-Tier, Impactful Seller Approach
Erick and the EF Homes team handle every aspect of marketing, telling a story that resonates across the region with a custom, global strategy for every listing. Beginning with a tailored pre-sale preparation plan, Erick and the EF Homes group recommend ways to stage and improve a property’s value and conduct a comparative pricing analysis to price the home right. Then, as digital farmers, they leverage professional photography, video, social media and paid digital advertising (including exposure in the Mansion section of The Wall Street Journal) to build onlinecampaigns around listings. And they distribute targeted, local direct-mail promotions in Silicon Valley. Erick and EF Homes also connect with esteemed colleagues worldwide to ensure maximum attention, communicate feedback on open houses and provide support for all closing details.
Exceptional Buyer Assistance: From Search to New Home Keys
Erick and the EF Homes group first hold an in-depth consultation, discussing the main driving factors, preferred budget and amenities. With exclusive access to a vast collection of premier properties, they curate searches and refine viewings to match clients’ needs and goals. Then, with a mastery in negotiating and advocating, they help secure favorable terms and conditions. During closing, Erick and EF Homes members provide concierge-level services, recommending reputable insurance, mortgage and inspection professionals and connecting clients to contractors for any repairs.
“Erick facilitated both the sale of my home and the purchase of a new place. After 33 years in the same home, this was a life-changing experience. Erick was there every step of the way, from arranging inspections to negotiating prices. He proved knowledgeable about buying and selling homes in a rural area and mobile homes in an urban area. I would highly recommend his work. He is trustworthy and will be your best friend through this process.”
–Linda E.
Reliable, Resourceful Property Partners
Committed to delivering excellence, Erick Fernandez and EF Homes members assure clients with confidence throughout the real estate journey, leading them to prosperity.
With experience in over 1,000 transactions, we bring proven expertise, a deep understanding of buyer and seller needs, and the local market knowledge to help you succeed at every step of your real estate journey.
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