The number one thing that sells a home for top dollar is the number of people who see that the home is for sale. Whether it's getting in front of potential buyers or people who will share it with their friends who are in the market, the more people we put your home in front of, the better.
Nothing beats having a professional media team take the reins on making your house shine. We've partnered with the best of the best in our market to make sure your home is shown in the best manner. We use HDR photography, 4K video, drone photos and videos, as well as creating a 3D tour of your home. We know that more than 95% of potential buyers will see the home online before requesting a tour, and we know that first impressions last.
Staging a home is how we create the feeling when someone visits, using furniture, artwork, etc. We know that logic will bring them to the home (it's in their price range and in a neighborhood they want), but the emotion we can evoke as they feel the need to live in your home is what will motivate them to make an offer.
Marketing a home has changed greatly over the years, and we employ both "new and old" tactics to get your home in front of as many people as possible. Traditional print advertisements, social media, digital marketing — we do it all.
Oftentimes, another agent will bring the buyer to us, and our network can go a long way in making that happen. Being partnered with Keller Williams Realty, we have a network of 100+ agents in the immediate area, 1,000+ in the Bay Area, 3,000+ in Northern California, and 190,000+ worldwide.
Being one of the top teams in Santa Cruz County means that we have a solid pulse on what's happening in the market because we're involved in helping clients buy and sell every day. Our knowledge of the market helps us guide you to the best strategy possible for your unique situation: Is this the best weekend to list given the upcoming holiday weekend? What's the best price to start at compared to where we think we'll end up? Your home isn't "one size fits all," and the strategy we use shouldn't be either...
Every client we talk to has a unique need and situation, and that's where our "swiss army knife" of tools and options come into play. Here are just a few examples, but there are many more depending on exactly what you need!
Moving can be a real pain. Our Moving Concierge will do everything they can to take the stress and headache away, so you can enjoy the process of finding a new home and making it yours!
Does your home need a little "love" before getting ready to sell it, so it can sell for top dollar? Our team can guide you through which repairs and updates will garner the highest return on investment, bring in the contractors to do the work, and cover the cost up front so that you don't have to come up with cash out of pocket (instead, it will be deducted from your equity at closing).
Writing an offer "contingent on buyer selling their property first" can dampen your offer in a competitive market. Instead, our Buy Before You Sell program allows you to write an offer much more like a cash offer on the new home, make interest-only payments for a short time while you get moved (and we get the home ready to sell, as mentioned above), and then, when the home sells, you can either pay off the loan with the proceeds or refinance into a traditional mortgage. This is a great way to get the best deal on your new home while easing the headache of the move.
Sometimes you just need to sell a home "fast and easy" for various reasons (divorce, financial pinches, inherited properties, etc.). We can give you a fair cash offer on the home and close in about 7 days. When we talk about this option, we'll show you all of your options as well — such as selling the home traditionally — so that you can make the best possible decision for your unique situation.
Watch our exclusive videos below to learn more.
With experience in over 1,000 transactions, we bring proven expertise, a deep understanding of buyer and seller needs, and the local market knowledge to help you succeed at every step of your real estate journey.
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